Recruitment & Branding
Recruitment & Branding provides CASA programs with information and materials to create effective campaigns for awareness and recruitment of CASA volunteers. Guides on brand standards allow CASA programs to have a similar design and tone across platforms.
All Recruitment & Branding Resources
Branding & Public Relations
Logos & Fonts
CASA BRANDED FONT Consistent use of fonts contributes to the recognition of the CASA brand. The…
Press Releases
Texas CASA provides regular media release templates for local CASA programs to use in order to…
Zoom Backgrounds
Browse and download CASA Zoom backgrounds including general designs, seasonal designs, The CASA Effect designs and…
Stock Images
Browse and download stock images to use on social media, recruitment materials and more. Most images…
What is a CASA? Brochure & Video
The What is a CASA? three-minute animated video is for the general public and explains the role of…
Media Tips + Potential Interview Questions
Check out these media tips and potential interview questions your program may receive. The document linked…
Social Media
Social Media Content Bank
The Social Media Content Bank offers a centralized repository of customizable graphics, captions, hashtags and templates,…
Social Media Content Guide
The Social Media Content Guide provides practical tips and examples for crafting engaging posts, tailoring messaging…
Social Media Guidebook
The Social Media Guidebook serves as a comprehensive reference, outlining platform-specific best practices, branding guidelines, tone…
Statewide Campaigns
The CASA Effect
Our newest campaign, The CASA Effect is a play on The Butterfly Effect, a well-known phenomenon…
Past Awareness Campaigns
With the goal of making CASA a household name across the state, Texas CASA joined forces…
Emily’s Dragon Campaign
Emily’s Dragon is an 8-minute short film from the point of view of Emily, a child…
Guidebooks & Planning
The Art of Recruitment Guidebook
Texas CASA’s new volunteer recruitment guidebook, The Art of Recruitment: Engaging Volunteers Who Own Your Mission, is…
Recruitment Planning
Recruitment Work Plan The recruitment work plan is a template to help you start building your…
Recruitment Bounty: A Treasure Trove of Tips
Welcome to Recruitment Bounty: A Treasure Trove of Tips, a feature in the first edition of…
CASA Messaging Book 2025: Speaking in One Voice
We have developed the CASA Messaging Book to help all programs speak in the same, strong…
Child Abuse Prevention Month
April is National Child Abuse Prevention Month. To help your program make the most of this…
Recruitment Strategies & Ideas
The recruitment strategies and ideas one-pager offers a glimpse into what programs across the network are…
Specialty Audiences
Clergy, CASA and Community Volunteer Stories 2024
Clergy, CASA and Community is an initiative by Texas CASA to build a network of faith…
Coaches for CASA
CASA programs across the state have the opportunity to partner with local coaches to help spread…
Men of CASA
Oftentimes, children in foster care do not have a reliable father figure or positive male role…
Clergy, CASA & Community Toolkit 2025
The Clergy, CASA & Community Toolkit comprises materials developed by experts in faith-based volunteer recruitment and…
Stand Sunday
On the second Sunday of November each year, faith communities across the state of Texas are…
Training
Google Grants & AdWords
Learn how to use Google Grants and AdWords to enhance your recruitment campaign.
Google Analytics Two-Part Training
Texas CASA’s marketing partner GDC Marketing & Ideation recently hosted several trainings on Google Analytics including…