The Art of Recruitment Guidebook

Texas CASA’s new volunteer recruitment guidebook, The Art of Recruitment: Engaging Volunteers Who Own Your Mission, is framed using the Volunteer Ownership Cycle, which focuses on moving a volunteer from the You phase (or Awareness) to the We phase (or Ownership). By using this technique, you develop a relationship with the volunteer to better understand their personal mission and values and how those align with the mission of CASA.

This guidebook represents a year of work from the Texas CASA Recruitment and Retention team and Recruitment Workgroup Committee made up of representatives from local CASA programs.

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