Three New Social Media Resources for Local Programs

We are so excited to share three new social media resources we developed to assist local CASA programs with content strategy and implementation: the Social Media Guidebook, the Social Media Content Guide and the Social Media Content Bank.

The Social Media Guidebook serves as a comprehensive reference, outlining platform-specific best practices, branding guidelines, tone of voice and posting strategies. Complementing this, the Social Media Content Guide provides practical tips and examples for crafting engaging posts, tailoring messaging to different audiences and utilizing multimedia effectively. Finally, the Social Media Content Bank (click here for video tutorial) offers a centralized repository of customizable graphics, captions, hashtags and templates, making it easier for you to access and share ready-to-use content. Together, these tools streamline social media efforts and promote cohesive, impactful communication.

All three resources can be found anytime on the Recruitment & Branding page of the Texas CASA Program Portal.

Members of our External Relations team will hold office hours on October 7 from 12:30 to 1:30 p.m. and October 15 from 2:00 to 3:00 p.m. to help answer questions and talk about best practices.

October 7th office hours Zoom link: https://us02web.zoom.us/j/83094537152

October 15th office hours Zoom link: https://us02web.zoom.us/j/83902469458

Questions? Contact communications@texascasa.org.